THE PROBLEM
Many women find the topic of feminine health issues embarrassing to discuss. The large majority would rather deal with the problems themselves rather than talk to trusted friends or even clinicians.
What if we could create an intriguing, trustworthy voice that can turn those less-than-glamorous health facts into a compelling advice series?
THE GOAL
Our goal for this campaign was to drive overall brand awareness of AZO and interest in the brand’s new products launches by utilizing a familiar and trusted voice.
Meet Zoe: your confident, oversharing friend who isn’t afraid to tell it like it is. We knew that Zoe’s know-how would perfectly translate to digestible, educational digital content. That’s why she came prepared to answer the internet’s most burning questions about feminine health.
THE CREATIVE
:90 Digital Videos
:15 Social Videos
THE RESULTS
Following our campaign launch, we measured a CTR of 9.05%, 4,310% above industry benchmarks.
CREDITS
CW: Hunter Allgor
AD: Eugenia Barrera
ACD: Deanna Brigandi
CD: Kimberly Howard-Thomassen
ROLES
Copywriting
