THE PROBLEM
Babies’ First 1000 Days are crucial for their healthy development. During this time, they will experience a variety of important development milestones, both external and internal.
First words, first steps, first birthday. The list goes on. As babies learn and grow, their guts also learn how to be… well, guts.
How can you know that your baby is hitting the necessary development milestones that you can't see?
THE GOAL
Our goal for this campaign was to re-stage the Culturelle® Baby line of products as a trusted caretaker so parents could rest assured that their baby is developing happily and healthily.
And with a new, easy-to-use dropper, helping their babies hit those development milestones has never been easier.
Leave the gut to us!
THE CREATIVE
:15 Social Videos
CREDITS
CW: Hunter Allgor
AD: Eugenia Barrera
ACD: Deanna Brigandi
CD: Kimberly Howard-Thomassen
ROLES
Copywriting, Production
