As part of the Digital Media Trends & Analytics minor, I took the course Search Engine Marketing and was invited to participate in a lab group working with a live client. 
The client was Happy Valley Soup Company, a local producer of gourmet dry soup mixes made from family recipes without any preservatives or added MSG. 
My team developed and evaluated three paid search campaigns aimed at fundraising and wholesale customers over the course of two months, with goals of increasing acquisitions and generating a high click-through rate. By the end of the campaigns, we had successfully generated and tracked five conversions for Happy Valley Soup Company. 
View the post-campaign report and presentation below.
View The Full Campaign Wrap-Up Below:

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