BRIEF
Penn State’s Advertising Creative Strategies allowed me to gain experience in planning, writing, and designing ads tailored for a variety of media, including print, television, digital, radio, and out-of-home. This course exposed me to the entirety of the creative process, from concept to fruition.
I have included some of my favorite examples of my work, as well as a creative campaign for local State College client, Trendable, which can be viewed below.
O'Doul's Non-Alcoholic Brew Print Ad
H&M Print Ad
Sour Patch Kids TV Spot Script
University of Michigan Creative Brief
Trendable B2B Advertising Campaign
