— BRAND

AZO

— ROLES

Copywriting

— YEAR

2022

Many women find intimate health uncomfortable to talk about and would rather deal with issues alone than seek support. So we introduced Zoe: your confident, oversharing friend who tells it like it is.

With her no-nonsense advice, Zoe is busting feminine health myths through digestible, educational content to drive awareness for AZO and generate interest in the brand’s new product launches.