Hunter Allgor

— BRAND

LG


— ROLES

UX Writing


— YEAR

2024

French Door refrigerators have long had one frustrating flaw: they require extra space to fully open, limiting placement and forcing compromises in kitchen design. In 2024, LG changed that with the introduction of its Zero Clearance Hinge System, a first-of-its-kind innovation that eliminated a common pain point for French Door fridge shoppers.


I wrote copy that told the design and convenience story of this feature and positioned a small engineering shift as a big win for everyday convenience.

Copy Considerations

Introduce LG as the first premium appliance brand to bring a zero-clearance hinge system to the French Door fridge market


Target messaging to high-intent shoppers pursuing kitchen renovations and recent movers


Connect “zero-clearance hinge system” with design benefit up front for customers unfamiliar with the tech

RESULTS

Low bounce rate

60% of survey respondents exposed to content said they are more likely to purchase an LG refrigerator

Content was viewed as “easy to understand” and “believable”

Content “strongly communicates the product’s ability to fit into tight spaces and its stylish design”

Content “gives consumers the impression that LG in an innovative and unique appliance brand”

TEAM

Hunter Allgor (Copy), Erica Lewandowski (Design)