— BRAND

LG

— ROLES

Copywriting

UX Writing

CRM

— YEAR

2023-2024

To celebrate LG’s debut as the Official TV Partner of the New York Yankees, we launched a digital campaign designed to grow our audience on LG.com, drive email sign-ups and deepen fan engagement.

In-stadium assets and a co-branded landing page announced the partnership, while the sweepstakes created a moment for fans to connect their love of the game with the experience of watching it on LG OLED. The goal: turn game-day excitement into long-term brand affinity—with the best TV in the game, of course.