Hunter Allgor

— BRAND

LG


— ROLES

UX Writing


— YEAR

2023

LG wanted a singular digital experience to bring the look, sound and feel of its Audio brand to life for all shoppers. Whether visitors came from influencer content, brand campaigns, or organic browsing, the goal was to immerse them from the first click. I helped write copy that blended brand storytelling with seamless, conversion-ready UX.

Copy Considerations

Target younger demographic (students and early-career consumers), instead of LG’s typical older and well-established customer


Prioritize emotional brand storytelling over SEO to connect product with lifestyle


Position LG Audio as a unified category and competitive brand in the audio space

TEAM

Hunter Allgor (Copy), Gabe Vega (CD/Design)