— BRAND
Genexa
— ROLES
Copywriting
Concept Development
— YEAR
2023
Kids’ medicine is a cornered category. And the major players are pumping their products full of artificial, inactive ingredients and common allergens. What the f—?
Enter Genexa, a cleaner alternative. Our goal was to amplify this little-known medicine brand’s key message: you should give an F about what goes into your kid’s medicine.
RESULTS
250% increase in category share
74% recall of Genexa following a single viewing of video ad
Genexa became the #1 selling kids’ pain and fever medicine on Amazon
Traffic to Genexa’s website doubled
YouTube engagement was 8% above benchmark.
92% of viewers of Genexa’s digital ad indicated exposure to the ad made them feel much/somewhat more interested in purchasing the brand
Consumers viewed Genexa as “Revolutionary, Forward-thinking, Natural, Different, Clean, Innovative, and Rebellious” (Two-thirds indicated the ad makes them interested in purchasing the product)
RECOGNITION
TEAM
Hunter Allgor (Copy), Carlie Buske (Design), Deanna Brigandi (ACD), Kimberly Howard-Thomassen (ECD)
