Hunter Allgor

— BRAND

Culturelle


— ROLES

Copywriting

Concept Development

Video Production


— YEAR

2022

Women’s bodies are simply built different. Right down to the microbiome.


Periods, pregnancy, breastfeeding… they go through a lot. They need more than just “regular” support.


That’s why Culturelle, the leading brand in probiotics, developed a new product specifically for women. It supports a woman’s whole core. That’s digestive, immune, AND vaginal health.

TV, Digital, OTT

Social

RESULTS

+50.2% growth in sales for the Culturelle Women’s Probiotic product

RECOGNITION

Award of Distinction, The 2023 Communicator Awards

TEAM

Hunter Allgor (Copy), Carlie Buske (Design), Deanna Brigandi (ACD), Kimberly Howard-Thomassen (ECD)